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FU PL

February, 1912.

THK CINEMA.

DO you want a Perfect Program and a Perfect Picture ? If you do, show these films with a Brockliss-Motiograph.

THE CINEMA.

February, 1912.

HOUSE.

SALES DEPARTMENT . . Ground Floor

HIRE

M

COUNTING HOUSE and DRAWING OFFICE

MACHINE WORKSHOP.

DARK ROOMS

DRYING ROOM, &c.

. Basement

. First Floor

Second Floor

, Third Floor

Fourth Floor

G& WILLIAMSON

K!NFMATOO.R\PH OK

THE

WILLIAMSON

KINEMATOGRAPH Co., Ltd.,

28, Denmark Street, Charing Gross Road, London, W.G.

Telegrams: Kinetogram. London.

Telephone: Central 7393.

THE CINEMA NEWS AND PR6PERTV QAZBTTB, FlItUAItV 1012

WESTERN

V^yv Telephone— City, 2129

^J Telegrams F.ssafilm.

Tradi Mark.

"2-SoC*

EASTERN

Cables \ FSS^'

[ London,

H. A. SPOOR, Sole Agent. 5

treet, W.

Trade Mark.

NEWS AND PROPERTY GAZETTE.

A MONTHLY MAGAZINE OF IMPORTANCE TO ALL INTERESTED IN THE CINEMATOGRAPH WORLD

Edited bv Low Warren.

No. 1. Vol. I.

FEBRUARY, 1912.

Registered.

Price One Penny,

By Post, 2d.

EDITORIAL AND BUSINESS NOTICES.

THE CINEMA News and Property Gazette is published on the first of each inonih. Copies can be obtained through any Newsagent or Railway Bookstall in Town or Country, or will be sent direct from the Office for 2s. per annum, post free.

News items of interest to those engaged in the Cinematograph Industry will be welcomed, and communications should reach the Office not later ttun the 26th of the monih, if intended for publication In the following month's issue. Articles, photographs or drawings intended f r publication must be accompanied by a stamped addressed envelope, in case of return, but the Editor will not be responsible for ihe sfe return of rejected MS., photographs or drawings, though every care will be taken of them.

Editorial communications, which should always be accompanied by the name and address of the sender, should be addressed to the Editor.

WHOLESALE AGENTS:

LONDON :— YV. H. Smith & Sons, Strand, W.C.; Willing & Co. Ltd., 70, St. Martin's Lane, W.C. ; E. Marlbouotgh & Co.. 51. Old Bailey, E.C. ; Geo. Vickeks, 172, Strand, W.C.

MANCHESTER:— W. H. Smith & Sons; John Heywood & Sons- Deansgate ; Abel Heywood & Sons.

AUSTRALIA: Harrington S: Co., Sydney, Brisbane, Melbourne and Adelaide.

NEW ZEALAND :— Harrington & Co., Auckland and Wellington.

CANADA:— The Imperial News Co.. Ltd.

All enquiries respecting Advertisements and Business matters should be addressed to the Manager, at the Offices of The Cinema:

21, North Audley St., Oxford Street, W.

Wires: " Faddist, London." Phones: Gerrard 7676 & H79K

FROM OUR STANDPOINT.

A FOREWORD.

TO-DAY The Cinema makes its appearance in response to many requests from the various brandies of the Cinematograph Industry. Its pages will appeal to the Trade as a whole, and we shall make it our special business to safeguard the interests, and serve to the best of our ability, the factor, the renter, the appliance manufacturer, the theatre proprietor, the manager. the operator and the asssistant.

All are agreed that the interests of the industry have not been as carefully studied or protected as fully as they might have been in the past. It will be our endeavour to remedy this state of things as far as possible.

Our policy will be one of outspoken criticism where criticism is necessary, for no industry can hope to thrive or make healthy progress, unless faults, where they exist, are pointed out to those responsible for remedying them. In this respect The Cinema hopes to be of real service to the Trade. We are identified with no particular interest ; we are ready to serve all equally well We stand for independence of thought and originality of idea, and we shall not fail to express our opinions freely at times perhaps very freely when we think such a course is in the best interest of the industry we seek to serve.

Where antagonism is being fostered and there are signs as we write that, the interests of the business are being jeopardised in at least one direction— we shall put up a strong and determined opposition, and with the co-operation of our many friends in the Trade, those who are opposed to us will find that the combined forces of the Cinematograph World, are a power to be reckoned with.

The faddists here, there and everywhere on our local boards, councils, and even in Parliament, will have to learn to moderate their views in regard to the picture theatre. The question of Sunday closing must be put upon a proper basis. Such points of paramount importance to the Trade as the non-flam film will be decided in the near future, and upon that decision depends much of the future success of the business. Further legislation is necessary to clearly define this and other matters at present very much in doubt, and open to individual interpretation and misconstruction. Then there are the onerous provisions made by the London County Council as regards new buildings and existing ones.

The Trade must make itself felt. Where are our representatives on these governing bodies ? Where are oui Members representing us in Parliament 5 They must be plainly told that they will have to study us somewhat more than they have been doing of late, and be made to realise that the Cinematograph Trade can control an enormous number of votes. Indifference to our most reasonable and just requirements will make a big difference to them when they next seek the suffrages of their constituents. Such a campaign as we have outlined means organising, and we shall hope to take our place in the forefront of the fray if there is to be a fight, and we have already commenced to lay our plans accordingly.

Finally, let us say that The Cinema will stand for all that is sanest and best among the higher ideals of present-day cinemato- graphy. As an art it already stands high, but it needs lifting from the mechanical rut to a higher level among its kindred professions

Assured from the outset of the help and co-operation of the inte lectual forces of the Trade we feel that the high ideals which we shall do our best to foster in these pages, will have a direct and most beneficial effect upon this new world-force in the expression of Art,

THE CINEMA.

February, 1912.

THE NEWS OF THE MONTH

AT A GLANCE.

THERE was a Royal Command Performance at Calcutta of Durbar pictures, and according to advices to hand, Royalty was delighted at the opportunity of seeing itself in the magnificent series of pictures thrown on the screen. These depicted every important event included in the Royal visit.

A new picture theatre with the attractive title of "The Lounge," has been constructed at Cliftonville. Margate. It seats 550 persons.

The M. & C. Manufacturing Co., have decided to he known in future as the " Curtis Manufacturing Co."

The new Picture Theatre to be built on the site of the old Globe Restaurant in Coventry Street, \\\. will be opened in May.

One American picture film-making firm has 7,000 costumes of all countries in stock, as against 171 in 1900.

With regret we announce the death from appendicitis, of Mr. Phillips, of Phillips & Price's Electric Theatre, Swansea.

Ne\vcastle-on-Tyne is to have two more electric theatres in the central part of the town, both to seat over r,ooo persons.

Mr. Chas. Urban has returned from India with the complete series of kinemacolor film of the Durbar The first exhibition will be at the Scala February 5th.

A special private cinematograph outfit has been installed in the Palace for the exclusive use of the Roumanian Royal Family and their suite.

■'The old order changeth ! " A new picture palace is being erected at Evesham on a site that was recently a cycle showroom, but previouslv a chapel and a parochial hall.

The Pathe Cinema Palace is exhibiting the latest topical film. It shows how the recent mysterious bank messenger robbery in Paris was carried out

Langholm Town Council have granted a conditional license to Messrs. Milligan Bros., on behalf of Buccleuch Hall, Langholm. Seating capacity 1,000 persons.

Mr. R. Chambers is leaving the Court Theatre, Totttenham Court Road, W., to manage a new house at Peckham, belonging to the same circuit.

The takings of French theatres last year were / 1.320,000. a quarter of that sum being made up bv cinema houses. This state- ment is based upon official statistics.

New cinematograph theatres are in process of construction at Eastbourne, Worthing, Kirbv in-Ashfield. Batley, Broughton, West Bromwich and Bury.

A well-known personality in the North has been removed by the death of Mr. George J. Melvin, at the age of 46. Mr. Melvin was well known as the pioneer of the cinematograph theatre in Arbroath.

South-Eastern Pictures, Limited, have opened a theatre in Rye Lane, Peckham, with a seating capacity 01640. This makes the eighth picture house in the district.

The Hammersmith Borough Council rejected a proposition to urge the L.C.C. that the unrestricted licensing of premises under the 1907 Cinematograph Act was undesirable, and should be subordinate to local requirements.

The Education Committee of Flintshire is perturbed over the disinclination of the local youth to attend evening continuation classes. They cited the cinematograph shows, amongst other lures, as being parti}- responsible.

Glasgow is soon going to have religious services with cinemato- graph pictures (in Sunday evenings These are being provided as a counter attraction to the cinema shows, whose Sunday per- formances the Glasgow church folk have been opposing,

At the Scala Theatre, Messrs. Charles Urban & Co. are present- ing "GSdipus Rex " in Kinemacolour This is given with beautiful scenic effects.

IHs Majesty's Picture Palace, Eastville, Bristol, was recently

opened, the cos: of the building having exceeded ^"3,000. It has

seating capacity for over 800 persons, and Mr. Gilpin is the manager.

More Theatres! One about to be built at Teddington, one al Dalston, and two at Haillsden. As for Manchester -the Watch Committee have licensed seventeen in the last vear. in addition to the forty odd now running!

It is almost worth while being a criminal in the States. Moving picture shows and military drill are being provided to keep the inhabitants of the Indiana State Prison from being bored during their visit

The Gaumont Film Hire Service will shortly open a new branch at 57. John Bright Street, Birmingham. The office will be equipped with everv requisite pertaining to cinematography. They are also opening a branch at Cardiff in the near future.

The New Mills magistrates have only renewed the license of a local picture theatre upon the understanding that in future, boxing contests should not take place. It had been elicited during the hearing that in some cases the hall had been used for boxing contests.

The Princes Theatre, Llandudno, hail a narrow escape of being burned down the other morning, but luckily a cleaner noticed smoke pouring out of one of the dressing rooms and was able to give the alarm The fire was easilv got under control and business as usual was resumed in the evening.

A private demonstration was recently given by Captain Otto Fulton (Legion of Frontiersmen) of a new apparatus for the pro- jection of coloured, still or animated photographs. The entire process is a new one and, as no celluloid film is used, may prove of service for use in unlicensed halls.

The Edison Company have entered into an arrangement with Sir Gilbert Parker, M.P., for the production of his novels on the cinematograph. Sir Gilbert may himself give assistance to this end. The same Companv announces, in connection with the Dickens Centenary, film pictures of " Martin Chuzzlewit," which will last nearly an hour.

A combined programme of cinematography, varied with songs. distinguished the opening of the Trocadero Cinematograph, in the V M C A. Hall, Aberdeen. Both the matinee and the two houses in the evening were well patronized, and under the genial manage- ment of Mr. Cavanagh.'the entertainments are sine to be a great success.

Brighton Town Council has decided to prohibit Sunday Picture Shows, and in reply to a question the Town Clerk stated that it was impossible to insert in the licenses a clause prohibiting the use of non-flam films. It may be chance or it may be design -but on the same agenda the Municipality was proposing to run Sunday Orchestral Concerts !

The new electric sign outside the " Grand Cinema " in the Strand is one of the brightest advertising ideas evolved Two clowns outlined in electric lights throw electric balls to one another the balls forming the word "Cinema" in their journey. Crowds collect on the pavement to watch the sign, which is a distinct money- getter.

Sir Stafford Howard and Lady Howard on their return to Llanelly, after their honeymoon, attended a performance at Haggar's Theatre, when the chief feature of the programme was a series of cinematograph pictures of the wedding ceremony, which took place in September. Lady and Sir Stafford Howard after- wards appeared on the stage, when Mr. Haggar presented the film to them as a wedding present.

On the occasion of the recent visit ol the American engineers to Coventry, Messrs. Rudge-W'hitw orth. Ltd., carried out at their works in the presence of the visitors a test ot wood wheels versus wire wheels. A cinematograph film was taken of the operation, and Messrs. Rudge-W'hitworth are prepared to loan the film upon

February, 1912.

THE CINEMA.

•equest to automobile clubs who may be arranging lectures, concerts, etc.. at which such a film could be exhibited.

The successful and popular cinema theatre in Lordship Lane, Wood Green, recently celebrated its second anniversary. Since the opening day, two years ago, neither management nor start have changed, and recently, the popular manager. Mr. Tom Mercer. was granted a whole day as a benefit. Mr. Mercer is deservedly popular in the neighbourhood and puts on a splendid continuous performance without break of any kind.

Despite opposition from the Northern Theatres Company,

Limited, proprietors of the Bury Theatre and Circus, Messrs. Broadhead (the Hippodrome), the Bury Cinematograph Company. Limited, the Temperance Billiard Hail Company, the Theatrical Managers' Association, and a number of clergy and nonconformists in the town, the Bury Town Council has granted a cinematograph licence to the Castle Skating Kink, Bury

The spirit of Cromwell's Ironsides, and a general outlook on lite, suitable some three hundred years ago. is displayed by the Flint- shire Cakinistic Methodist Presbytery. Hiey have asked the Hollywell Urban District Council to withdraw licenses from all travelling shows and cinematographs unless they undertake not to open on Sundays. The H.U.D.Q is complying as far as possible with this demand.

Messrs. Brierley & Co.. the well known film service (inn of Brewer Street, W., have recently become the owners ot the Hotspur Electric Theatre, Tottenham. The Theatre has been entirely redecorated and many improvements installed, and is drawing big houses nightly thanks to the efforts of the popular manager. Mr. E. Robinson Brierley. In such good hands, the inhabitants of Tottenham cannot fail to receive an efficient weekly review of all the best films on the market.

Since the beginning of the year the Cines Company have joined forces with the celebrated Latent Company- of America, and as a result will soon be issuing a fortnightly "big film'' in their celebrated series. These will be produced speciallv for the English market and in most cases will be the work of English authors. Many of the films will strain to the full, the resources of the Cines stock company, who employ over two hundred actors in their productions.

What was thought to be a simple gas or cinema explosion at a Liege music hall, known as the Wintergarten. subsequently proved lo be the result of a terrible criminal outrage. An infernal machine, loaded with gunpowder and chlorate, and containing nails and other iron projectiles, had been placed under a bench during the dark- ness necessitated by the cinema show It partially destroyed the music hall and injured forty-seven persons, including some women. mostly belonging to the working class

The Gaumont Film Hire Service announce that they will shortly enlarge their premises by adding another j.ooo sq. feet of floor space to the alreadv extensive department. One of the principal

schemes which thev will carrv out, is to form a sort ol review club for the benefit of customers' wishing not only to book their own programmes, but to see the films before doing so. They intend building a comfortable projecting room, and each Friday from 10.30 a.m. to b.30 p.m.. various makes of films will be shown from four to six weeks before the release dates.

Grimsby Town Council have decided a rather curious point in cinema legislation. Two applications by different applicants were submitted for the license ol the Strand Picture Palace. One on behalf of the owner of the building, the other on behalf of the lessee. There was no objection raised by the owner to the granting of a license to the lessee He wished, however, to secure himsell against depreciation of the value of the theatre, which would take place if no license existed, and the lessees withdrew their pro- duction. The Council eventually granted the license to the lessee on the ground that he was the actual responsible manager. The other application was dismissed.

One of the most charming booklets we have recently seen is the ■• Souvenir of English Picture Players," which the Hepworth Manufacturing Co.. Ltd., is sending out to its customers. Taste- fully bound in portfolio cover, and tied with silk ribbon, are a number of leading members of the Hepworth stock company. Produced direct from the negative in best photographic style, these pictures will appeal to all who appreciate an artistic production. Each portrait is accompanied by brief biographical details. The souvenir is so tastefullv produced that it is worthy of permanent preservation, and readers who have not already obtained a copy should write to the Company without delay and secure one, as the demand is immense.

The International Motion Picture School and Agency, 81— 3, Shaftesbury Avenue, W, is an institution for the training of play- wrights in the art of writing plays and scenarios for the production of motion pictures. There is alwavs a difficulty in obtaining a supplv of satisfactory plots for this purpose, and as the rate of remuneration is attractive those who have a natural bent 111 this direction should communicate with the Secretary of the School, and ask for details of their course of training by post. 1 he tee is most moderate. The founder of the School, Mr. Richard Green. has had considerable experience in the writing of picture play plots.

\ new camera for photographing the aurora boreahs ar.d other northern light phenomena has just been made for Professor Stormer. of the Umversit) of Christiania, Norway. It will be used to measure the relative brightness of the aurora at different periods, and to enable a cinematograph reproduction ot it to be made after- wards. The photographs will be taken at night and will require a considerable time for exposure-from two and a halt to eight minutes each. Professor Stormer, however, intends to take a series of pictures when the aurora is v isible. These pictures will then be passed rapidly through a cinematograph apparatus when a record of the various stages ol the phenomenon will be thrown upon the screen.

LC.C. PATTERN.

SLIDING STENCTE CUT FRONT.

For any llluminant. Opal or Red Glass.

1 \^ shown).

Emergency Exit 11 = Exit .10

Without fancy work.

Emergency Exit 10 Exit - - «l

An\ other signs quoted for. Discount for quantities.

MANSELL, Ltd., 13a, Cecil Court,

I'll "a,- 8982 Cit\ .

W.C.

Scenarios for Cinematograph Pictures.

fhis is a m w field open to all people who ran write up simple ideas for Motion Picture Plays, Interesting and lucratw ,„ , upation. Anyone can write Hun,. No literary ability needed Unlimited demand. Good pay.

It you wish t,. increase \>>ur income, let us teach you to write Scenarios. We ran do so b) correspondence. Send stamp addressed envelope for particulars

Plot=writers.

Wehav, - al facilities fot placing Plots and Scenarios with

the film producers Let us place yours, Our terms are: Reading i., i ; 10 per cent, commission when plot is sold. For further particulars, stamped envelope t,.

International Motion Picture School & Agency

81-83, SHAFTESBURY AVENUE, E0ND0N, W.

THE CINEMA.

February, 1912.

Popular . . .

P-pv AJND rifc-lK

ICTURE r ALACES managers.

AND THEIR

lllllllll

I

No. 1 -MARBLE ARCH ELECTRIC PALACE Mr. SEYMOUR HODGES.

F it happens, you'll see it here," is one of those catchy phrases which impresses itself more or less permanently upon the mind.

There is money in a catch phrase, but and the "but" might almost be spelt with two t*s, for it is big enough to drown many a modern prince, and with greater ease than the butt of Malmsey wine sealed the fate of the Royal stripling.

As it happens, however, those responsible for running the Marble Arch Electric Palace, have taken their measuie of the "but" in this case, and use the phrase with intention

The very Latest.

Dwellers in Park Lane and tfte Portman Square district, and those whose business takes them West in the direction of Oxford Street, know the value of the catch phrase adopted as its own by the Marble Arch Picture House " If it happens you'll see it here." Having once visited it. they become regular patrons. Everything from the latest and best topical films, to the most humorous picture story without words, is to be seen at this delightful rendezvous of lashion. Select is the word that best describes it. A select programme, care- lully selected to satisfy the most select of audiences.

A Note of Refinement.

A note of tasteful refinement is struck as one enters its doors A spacious and prettily furnished lounge leads to the Theatre. Scattere-1 about promiscuously are a number of tiny tables at which after- noun tea is served in dainty style to those visitors who desire it. The artistic drapery has been arranged with a careful eve to effect, and the effect let it be said at once is most pleasing in its aesihetic appeal.

A Comfortable Theatre.

It is mi uncommon sight on a busv afternoon at this time of the year, to see the lounge filled with merry little family parties father, mother and children surrounding the tiny tea tables, subsequent to spending a pleasant hour, or hour an i-a- half. in complete enjoyment of the picture programme. The theatre itself is one of the most comfortable and luxurious in London, aud from an artistic point of view would be difficult to beai. The scheme of colouring is rose du Barri, and the general effect created is most pleasing. There is seating accommodation for 580 persons, and the prices of admission range from half-a- crown to sixpence. A box may be had for half-a-guinea, and even at these prices the theatre is nearly always full. It is interesting in note by the way. that the proprietors of the Marble Arch Picture Palace were the first to start these prices, and it is very evident that they find this policy pays, for the audience attracted is one of the most fashionable in London. The play picture's the thing to paraphrase a well-known quotation— and one can always rely upon

MARBLE ARCH El.ECTKIC PALACE.

the programme at the Marble \rch house being of the very best and absolutely up-to-date.

A Fine Orchestra.

The performances are continuous, from 2 o'clock to 10-45 P-m- which gives an average of seven shows a day. though these vary according to the number of topical films shown. One note- worthy feature is that orchestral music and effects, as an accompaniment to the pictures, ha\e been reduced to a fine art by the management of Electric Palaces. Ltd. The orchestra at the Marble Arch, consisting of eight performers several of them double-handed, bv the way is as good as any of its size we have heard. It includes a Mustel organ, grand piano, first and second violin, bass and 'cello, and would be a credit to manv a full-sized theatre.

Royal Visitors.

There is such a noticeable " tone " abuut the entire performance, that one is not surprised to see motor cars and carriages, with their liveried servants, continually at the door. It is also interesting to know- that on more than one occasion recently, when the Coutt has been in residence at Buckingham Palace, Princess Mary and her younger brothers have been included in the audience, and, let it be said, the Royal Children are always among the most appreciative

A Manager of wide experience

Such a theatre requires a manager of . wide experience, and in Mr. Seymour Hodges, we have an ideal man for tile position. He knows the bu.-iness from A to 7 , and during the two years that he has helped to shape the destines of the Marble Arch Theatre he has made a host of friends. For two decades he has been in the theatre business, part of the time as an actor, and Mr. Hodges could make the boast, if he were not too modest, that he has managed more London theatres in his time than any other man. To wit, he can say that he has directed the fortunes of the Lyric, the Comedy, the Prince of Wales, the Criterion, Wynd- ham's, the Strand, the Globe (the two latter have since been pulled down I, the Coronet and the Camden. A goodlv list my masters !

Mr. Hodges managed the Divine Sarah's first season in 1897-S. when the late* King (then Prince of Wales) visited the theatre three limes in one week. Apropos of Royalty. Mr. Hodges recalled the fact that when " The White Chrysanthemum " was running at the Criterion, the whole of the Royal Family was present on the night prior to the departure of the Prince of Wales for India. The party included King Edward and Queen Alexandra, the Prince aid Princess ot Wales (now our King and Queen), the Duke and Duchess of Connaught and others.

Of Marble Arch it may be said that it is an exceptional theatre. and of Mr. Seymour Hodges that he is an exceptional manager.

February, 1912.

THE1 CINEMA.

THE CINEMA-CRECHE.

A BUSINESS SUGGESTION FOR THE SALE SEASON.

LONG ago it occured to some w>se drapers and big shop- keepers that the best time for their sales was the holiday season, when the children are home from school. The result of this scheme on the part of the wily outfitter is that mother, surrounded by her offspring ( ornes up to Town by an early train, her soul fired with the hope of marvellous bargains (like those figured in the catalogue). She plunges with her attendant train of children into the whirlpool ol ih" bargain counters, and all goes well for a time.

|ohn Willie ami Henry Alexander are provide! with new school suits. Ethel is fitted with a marvellously cheap ami suitable party truck that will bring tears of envy to the eyes of her dearest girl friends, and mother herself is just trying on a hat when George Albert, aged five, begins to sob.

A flood of Tears.

Poor mother tries to console the little fellow, but he is difficult to reassure. He is tired and his legs ache. The poor woman is herself fatigued and irritated and wishes she had been able to leave him at home. She wonders vaguely if it really would have been safe to leave him in charge of the little servant, but feels in her heart that he would certainly have set fire to himself playing with matches or have met with some other disaster. The sudden flood of tears embarrases her in front of the other bargain hunters, and she wishes she had some safe place to leave the children where they could be amused and kept out of harm's way.

The Cinema Managers Chance.

This is the chance for the enterprising Cinema Manager whose hall is situated in a shopping district.

Why not include in the programme a special series of films for the children, say from.io in the morning to 4-30 in the afternoon ? A scheme could easilv be worked out that would prove a boon to

parents and would undoubtedly receive the enthusiastic support ol the children. They could be handed over to the care of a suitable matron, and the mother could receive a ticket for them exactly as if thev were parcels in a cloak room. A day's shopping would prove as important in the children's exes as a partv if it included a visit to the Cinema-creche.

Good for the Kiddies.

There are of course objections that would be advanced. Someone is sure to suggest that it is a scheme for the propagation of measles or colds, but a little thought will show that it is a good deal healthier for the kiddies than being dragged through crowds in over-heated bazaars or from shop to shopinnastv weather. Social distinctions also might enter into consideration, but these could be evaded by a sliding scale of prices for the seats, and a guarantee on the part of the management that the sixpenny children should not mix with the aristocratic babes at eighteen-pence.

A Splendid Advertisement.

Altogether it is a scheme that is capable of development, it might even run to season tickets ! and would certainly attract more attention from the public than many more expensive advertising schemes. The tickets should be good for the day in order to give the mother the opportunity of taking one or other of the children out to buy something, bringing it back parcel laden, and then going off on an expedition by herself, returning for lunch and say, leaving all the children in the Cinema-creche for a short time during the afternoon.

The idea is new, but once started would bring the management of the first hall to adopt it the gratitude of thousands of weary shoppers, and serve to fill the empty hours and swell the box office receipts. H.P.

F. FARRELL & Co., Ltd.,

CINEMATOGRAPH THEATRE BUILDERS.

STRUCTURAL ALTERATIONS AND REDECORATION

SCHEMES CARRIED OUT WITHOUT INTERFERING

WITH DAILY PERFORMANCES.

We make it our business to know all the new regulations issued by the Authorities.

Estimates Free

Town, Country or Abroad.

CORRESPONDENCE ES TOUTES LAXGUES.

Telegraphic Address: Farrellize, London.

'Phone : 7018 P.O. Hamp»te»d.

9, Fleet Road, Hampstead, n.w.

SPECIAL TERMS TO RELIABLE FIRMS.

THE CINEMA.

February, 1912.

MOVING PICTURES:

HOW THEY ARE MADE AND WORKED.

Mr. Frederick A. Talbot's book "Moving Pictures,' which is reviewed at length on this and the subsequent page, is one

of the most interesting contributions to Cinematograph literature.

TO say that the picture theatre has become an almost necessary part ot our daily life during the last few years, is to express the merest platitude. It is everywhere, and its ambassadors busy plying the handle of their cameras are a familiar sight at all important functions. But few of the public who pay their money to see the world and all its wonders as they sit in comfort in a velvet cushioned armchair, ever realise the wealth of romance that lies behind the making of many of the pictures they see. I he cinematograph industry has had a comparatively short life, and its progress has been so rapid that it has practically been making history all the time.

Even to-day little more than the first chapter is complete. Improvements have succeeded improvements with such rapidity that there has hardly been time to keep pace with the progress made, let alore record it in more than ephemeral form.

Genesis of the Moving Picture.

The appearance of Mr. Frederick A. Talbot's " Moving Pictures : How they are Made and Worked " (William Heinemann, 6s.). is therefore very welcome. This hand- some volume in the course of some jjo odd pages tells in most comprehensive and entertaining manner the history of the moving picture from its earliest days, right down to the present time. Mr. Talbot does not pretend that his book is a practical manual. It would defeat its own object if it were, but although devoid of intricate technicalities, it makes fascinating reading even for the practical man, and the various mechanical aspects of cinematography are treated so clearly that the book should appeal to many already engaged in the business whose knowledge of it is by no means as complete as it should be.

Mr. Talbot devotes no little space to a studv of the question : what is animated photography ? and as we read his always interesting pages we are reminded ol the toy in our nursery days " The Wheel ol Life," which when spun round, and one looked through the peephole, reproduced a small army of moving figures. This un- doubtedly was the forerunner of what we now know as " The Moving Picture," and little did its unknown inventor dream that the principle that governed his simple toy, would one day, in another form, cause such a stir in the entertainment world, as the cinematograph has done,

First Moving Picture Machine.

Thomas Aha Eddison was the man to publicly exhibit the Hist moving picture machine at the World's Fair, I liicago, in I but it was an Englishman, Mr. K. W. Paul, who first discovered how to throw the moving pictures on to a screen, and he may justly be called the father of the immense industry since built up, though even now in its infancy, as those declare who ought to know. This invention lifted animated Tin photography from the realm of experiment R. into that of commercial practicability.

THE

[.

A Thrilling Moment.

How success ultimately crowned Mr. Pauls efforts to invent the necessary projector, is well told by Mr. Talbot :

■' About three o'clock one morning in the earl v months of 1895. the quietness of Hatton Garden was disturbed by loud and prolonged shouts. The police rushed hurriedly to the building from whence the shouts proceeded, and found Mr. Paul and his colleagues in their workshop, giving vent to whole-hearted exhuberance of triumph. They had just succeded in throwing the first perfect animated pictures upon a screen. To compensate the police tor their fruitless investigation, the film, which was 40 feet in length, and produced a picture 7 feet square, was run through the lantern for their special edification. They regarded the strange spectacle as ample compensation and had the satisfaction ol being the firct members of the public to see mining pictures thrown upon the screen."

First Picture Palace.

The new invention was shown at Olympia under the management of the late Sir Augustus Harris, which thus became the first picture palace in the world. Pater it was introduced as a nine day's wondei I ! ) into the programme at the London Alhambra, where an astonished audience was able to witness the Derbv of iScjG, the night after it was run. Particular interest attaches to this the first topical film— and we are enabled to reproduce it in these pages by courtesy of the publisher of Mr. Talbot's book.

It is interesting to know that the lapse ol time has not effected any essential change in the construction of the apparatus. The camera and projector as used to-day are . fundamentally the same as those l'aui first employed. The film too, has undergone but little change. The width remains the same ; the dimensions of the picture are identical: and the perforation guage has never been revised with reference to the number of holes per picture.

The success ol the twentieth century picture palace is dependent to a very great extent upon electricity. Improvement is probably responsible for the fact that taken on the whole, as Mr. Talbot declares, the British picture theatre is the best in the world from every point ol view.

Topical E'ilms.

In one respect at least, the British manufacturer gives a lead to his competitors. A great feature is made in most picture theatres of the topical film. In this field England is paramount- Americans have not the same faith in their drawing powers, he,llce, less trouble and energy is expended upon them.

PICAL FILM.

rb) oj 1896, ciiumatographed by Mr. Fit ul, and shown next day at tin

London Allncnbia.

February, 1912. THE CINEMA.

The only Singing Pictures

which give perfect satisfaction are those shown on

THE VIVAPHONE.

They dispel the

MONOTONY

which is the

BANE

of

THE CONTINUOUS PERFORMANCE.

Install it, and you will be amazed at the IMPROVEMENT in both your

PROGRAMME and

THE BOX OFFICE RECEIPTS.

Price £5 5s., fitted to any Projector.

Absolutely Correct Synchronisation.

Perfect Quality Pictures.

ONLY EASTMAN STOCK USED.

Write for List and Full Information TO=DAY.

The Hcpworth Manufacturing Co., Ld.,

Cinematographers,

2, Dcnman Street, Piccadilly Circus, London, W.

Telegrams- " Heptoic, London." Telephone 2451 Gerrard.

10

THE CI'NEMA.

FebruarV, 1912.

Topical work is set with considerable danger at times. Thus : •• The Messina Earthquake was a striking case in point. The first authoritative news precipitated a small army of operators to the spot. Scarcely had the earth ceased its mighty devastating quivers when the cinematographer was among the tottering ruins securing records of the disaster. Now and again there was a rush for a point of safety to escape a collapsing wall. Sometimes the flight was so hurried that the operator had to abandon his camera and saw it buried beneath thousands of tons of debris. Occasionally the operator himself was too slow, and was himself overwhelmed while pursuing his dangerous work."

Immense Productions.

Even those of us in close touch with the trade hardly realise the immensity of some of the productions, so much are they matters of every-day occurrence. The first really big cinema film was "The Passion Play," produced in New York in 1897. Several weeks were devoted to the preparation of this film, and no less than ^3,200 was spent upon it. It runs to three reels, or about 3,000 feet, and some 48,000 separate pictures. To-day the business has attained such a pitch ot perfection that in the recent " Siege of Calais " photo-play, 2,500 men and horses took part, and the Selig Polyscope Co.'s three reel masterpiece, " Christopher Columbus," (to be released on April 7th), took three years to produce, and has had over /6,ooo spent upon it.

The Demand for Realism.

In the United States demand for realistic films has developed into almost a mania.

"The American Biograph Co. had arranged to produce a film version of the famous Indian novel " Kamona," in which the great scene is the devastation of the white settlement by Indians. In order that the sacking and destruction of homes might be correct, to a detail, a small village was purchased and fired. In another instance the same Company wished to produce a fire scene. They built a house of the style they desired, then set it on fire and burnt it to the ground. But the Selig Company eclipsed this performance

One day a fire broke out in a big department store in Los Angeles. It was a unique opportunity to obtain a powerful play, so the producers after securing over the telephone the consent of the fire brigade authorities, hurried principals and operators to the con- flagration. The players ran great risks, but the film producer was satisfied."

The Picture Player.

The film-play offers immense scope to the actor and actress, and many manufacturers maintain their own stock companies. But the selection of players is by no means easy.

" The cinematographic stage has its own particular requirements. The pre-eminent one is that the actor must not only act, but look the part. A young man cannot make up to take an old man's part he must be an old man. A woman of middle age may on the legitimate stage excel in a young woman's role, but she may not take it on the camera stage. Make-up has been reduced to a minimum."

III.

The Future of the Cinema Theatre.

In this country the growth of the cinematograph theatre has been phenomenal during the last few years, and to-day there is scarcely a town of any size or importance which does not boast at least one picture theatre or hall What of the future?

Mr. Talbot is in entire agreement with those in close touch with the business that the cinematograph is still in its infancy. Not only will it maintain its hold as a means of popular entertainment. It will eventually displace all other methods in the schoolroom for teaching geography, among many other subjects. And once an energetic Board of Education realises the possibilities of cinemato- graphy as a supplement to the information conveyed by textbooks and manuals, the film manufacturers will hasten to fill the demand thus created.

Mr. Talbot is entitled to our thanks for producing a most readable book, which has been turned out in irreproachable style by Messrs. Heinemann, and illustrated